Video SEO is the art of helping videos to rank well in search engines of any kind to ensure they receive adequate exposure.
Video SEO is sometimes known as YouTube SEO due to YouTube’s domination of video content online.
But this particular version of SEO is not limited to just YouTube. When you use my Video SEO services, you can expect your video content to rank highly no matter which video platform is used. Vimeo, for example, is another great alternative to YouTube.
YouTube is a pretty big deal with over 1 billion searches a month and growing. It’s the 2nd most popular search engine after Google. And YouTube videos get featured a lot more in Google’s search results than other video content. Given that most of the world uses Google, it makes sense to have a YouTube SEO strategy in place.
When it comes to measuring performance of your videos, a common metric is ‘views’ but these are merely a vanity metric and can be easily manipulated through ‘paid views’. It also means little when you have a high amount of views but there is very little engagement (comments, shares and click throughs). Every video you produce has to work for you. Otherwise, why bother making video at all?
Each video needs to adopt best practices in order to be effective and with a strong Video SEO strategy in place, the videos you produce will rank well in any search engine (be it Google, YouTube or Vimeo) and it will deliver what you expect it to.
Common goals and objectives of video marketing:
- Brand and product awareness
- Traffic (click throughs from video to your website)
- Sales and Sign-ups (via click throughs from the video)
Whatever the goal, it can only be fulfilled if your video gets seen. If there are no eyeballs to watch, your investment in video returns a negative. You don’t need me to tell you that’s bad for business.
Video SEO with me is all about achieving your goals using legitimate SEO tactics. You work hard on your videos with serious investment of time and money on producing the best video content around.
I can help you with idea generation in case you want to employ a video strategy but don’t know where to start. Common examples include product and service explainer videos, tutorials and how to videos as well as testimonials and review videos. These are just some of the ways to use video as part of your marketing strategy.
Video has long been lauded as the future, notably by Facebook’s Mark Zuckerberg. Instagram has grown to add a heap of video content to its platform along with longer video content via IG TV. The potential to grow your business, increase awareness and drive sales through video has never been greater. Act now and get ahead of your competition, with the power of video SEO.
We will work together on producing excellent videos that will then be sufficiently promoted with rock solid video SEO in order to achieve all of your goals.
Get in touch to discuss Video SEO and lets get your videos seen and generating more money for your business.