As 2016 draws to a close, I’m ending the year with interview #6 in my UAE Digital Marketing Interview series. I’ve talked to folks in SEO, PPC and Digital Marketing in general (even talked to myself for a bit!) and I’m rounding out this year’s series on a topic I haven’t yet covered til now: Social Media
My guest today is Alexandra Maia who is the delightfully bubbly founder of House of Social. I attended a workshop hosted by Alex at SMWi Dubai (an independent event as part of the Social Media Week series) and have been following her ever since (you should too – she’s always dishing out great social media tips!) She’s super passionate about social media, has brightly coloured hair and I’m glad to have her on the blog!
How did you get started in social media? and how long have you been working in the field?
What do you love most about social media over other aspects of online marketing?
What’s the biggest challenge with social media in the region?
How do you handle multilingual social media campaigns?
Obviously creativity is a huge part of successful social media campaigns – how do you break through a creative block and stay creative?
How different is social media marketing and social media usage in the region compared with the rest of the world?
Got any pro tips for anyone looking to get into social media?
Oh yes so many! But, I’ll share my top one! You have to be in it, doing it, applying! I still meet with so many people who say they want to be in social media but are not out there experimenting, learning, being in it day in and out. Set up a blog, go on musical.ly, learn every single thing about this game! Get on it! It’s not theory but proactive!
Anything else you’d like to add about your experience with social media? either in the region or in general?
Alex’s passion is to empower, educate and help build business through social media. She recently founded House of Social which is a hybrid social media business & education provider.
Her mission is to make House of Social (aka HOS) a go to source for companies & individuals to find social media education, consultancy & insight. She aims to provide the necessary knowledge to help close the social media skills gap in a highly competitive digitized world.
Alex has over 8 years experience under her belt working agency side, heading up Social Media teams across London, Singapore & Dubai & Qatar and she’s got some impressive clients in her portfolio: Intel, Disney, Bosch, Johnson & Johnson, MasterCard, GE, Bloomingdales, Qatar Tourism Authority, Dubai Tourism, Emirates NBD.