I get asked about domains a lot, and what impact it will have in terms of SEO. The classic SEO response is: it depends. I always recommend a ccTLD (country code Top Level Domain) ALONG WITH a …
Abstract SEO tip for better visibility
Here's an abstract nugget of SEO advice for you. Is your business present on multiple social media platforms? Chances are you have a presence on at least 3 platforms. You could be like me and be …
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Rename your PDFs!
I was browsing the website of a popular restaurant chain in the UK and was keen on their menu. They had different menus for each location so I chose London for the fun of it. Filename: …
Always keep the receipts!
You know that famous ship repairman story? The one where a ship engine had failed and no one could fix it. The one where an old but experienced repairman was called in. The one where he fixed …
When a spade isn’t a spade
When it comes to your keyword list, are you thinking beyond the obvious? Let’s say you run an online store selling things for men like wallets, bags, sunglasses, belts, cufflinks and the …
Linkbuilding should be the last thing on your mind
OK I really need to get this out of my system. It’s about people claiming that linkbuilding is the most important ranking factor when it comes to SEO. And I’m here to tell you that it’s …
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