I'm not worried about the future of SEO. I'm not worried that Google is becoming more of an answer engine, and less of a search engine. I'm not worried that paid results are …
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What Donald Trump taught me about SEO
I used to enjoy watching The Apprentice, US version. The one with Donald Trump. I learnt a lot and read a few of his books in the rush. I was that impressed. At …
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Why do all real estate portals look the same?
Someone just tried it with me. Someone on LinkedIn made a comment about how "all real estate websites in the world look the same" - highlighting footers with lots of links to internal pages. He …
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Sometimes you just gotta go back to basics
It's surprisingly easy to complicate SEO. Sometimes we think that small sites are easy and require no thought whilst larger sites are an excuse to bring in the brains trust. Not the case. Or at …
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What airline SEO taught me about sky high traffic
In my 12+ years in SEO, I've had the good fortune of working on SEO for two airlines. The first was for flynas, a low cost carrier from Saudi Arabia. The other was for Etihad …
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It’s been 10 years!
10 years ago around the end of November, I got asked to take the biggest leap of faith I've ever taken in my life (apart from a bungy jump in Queenstown, New Zealand). The offer was simple: help …