You can’t change my mind.
SEO is not a once-off.
SEO is not something you set and forget.
SEO is not a casual fling.
As long as you have something that needs to be found by people on the internet (website, app, video…), you will always need SEO.
And as long as people need to find what you have on the internet, you will always need SEO.
Forget TikTok trying to eat Google’s lunch. And forget about making endless Reels.
Remember: you need to make your content found by the people who need to find it.
Otherwise, what’s the point?
Whatever the content, whatever the platform: it’s ALL SEO.
SEO is forever.