I’m not one for resolutions but I felt that since 2015 is upon us and as I begin a new chapter in my professional life, I should set some realistic goals of a professional nature so that I can make the most of the new opportunities ahead. So here’s my list of 5 digital marketing goals for 2015 in no particular order:
1. Join Instagram and actively use it. Aim to get 500 followers by year’s end.
I don’t really have a reason for not using Instagram. I’ve never been one to take snaps of every single moment in my life which seems to be the general trend on the network but I figure since there’s such huge scope for e-commerce via instagram and so much more, that it’s about time that I joined and learnt more about how it works and why it’s so popular. I think the 500 follower goal might be overly optimistic but let’s see how we go!
2. Use Pinterest more often.
Like Instagram, I have no idea why I haven’t used Pinterest much. I tried and tried but found it a bit slow – but seeing the huge potential this has for digital marketing, I really need to get into gear and start pinnng.
3. Get at least 1 more certification during the year.
I missed out when Google were handing out digital certificates for completing Analytics and other courses but I’d like to get at least 1 more certification during 2015 that helps augment my professional profile. I’d really like to get more analytics-based certifications but I might consider something in PPC or a broader digital marketing certification.
4. Design a mobile friendly website from scratch – for the fun of it.
I will admit that I’m one of those old school people who grew up designing using tables and at times, I still do! I know of divs and responsive design but as my work has been more about marketing than designing, I haven’t kept 100% up to date with the latest and more efficient design trends. My aim is to learn more about mobile friendly design so I can launch a mobile friendly website and also get the nice mobile friendly tag in the SERPs.
5. Get a lot more involved with A/B and MVT testing.
I loved running these in the past because I’d get such amazing results that my clients couldn’t argue against – especially when it meant changing their precious websites. I get that people are attached to their websites but when a change is required in order to improve conversions and their bottom line, you can’t afford to be stubborn. I’d really like to run a lot more tests to really maximise the number of conversions I can get because to me, success in SEO is more than just rankings and traffic!
That’s my list – It’s not exhaustive or difficult though I think I’ll need to find the time to use Pinterest more often! I hope to regularly blog about my progress and then mark each goal off as time goes by. I know #5 is not really measurable but I think if I can run more than 10 tests in the year, I’m on the right track.
Hope your 2015 kicks off to a great start and that you meet and exceed your goals for the year!