It means exactly what it sounds like. You link to me, I link to you. We exchange links. Given Google’s original name of BackRub, this makes sense. At the time when BackRub was being …
Nothin’ but dollars and links
Links. They're a pretty big part of the way the internet works. I mean, it IS a bunch of computers all LINKED together (this is the technical definition). And it IS …
Link building, before there was Penguin
Back in 2008/2009, I embarked on an ambitious link building scheme for a global brand with HUNDREDS of resellers. These resellers also had their own websites. But there was …
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LOL? YOLO? Nah, I’m talking about OLO!
OLO Looks like two eyes and a nose, doesn't it? But it's not (at least, not in this instance). And no it's not me trying to coin a new acronym to be cool with the kids, LOLOLOL. This is …
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How NOT to get links for your website
Hey. Is that a great way to start an email? It could be. But would you prefer it if it said: Hey << Test First Name >>! Probably. And that's a huge factor when you're link …
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