I did an entry not long ago about the keys to a successful e-mail marketing campaign and I used Domino’s Pizza as my success story.
They were timely, relevant, creative and gave me plenty of incentive to call them up the next time I had a hankering for a pizza.
Now compare this with Pizza Hut and Eagle Boys (the 2 other major competitors around here), and it’s not hard to see why Domino’s is moving forward in leaps and bounds.
Pizza Hut sends out e-mails so infrequently, they might as well not bother.
When they do send something out, it’s ordinary and uninspiring.
As for Eagle Boys, I can’t remember the last time I received anything from them.
Both Pizza Hut and Eagle Boys have NOTHING on their websites about subscribing to an e-newsletter (or if they do, it’s not on the homepage so technically, it doesn’t count).
Domino’s has it in the bottom right hand corner and it’s not hard to miss.
Domino’s could send something out to me once a month and they’d still win, because they’re actively trying hard to win me over. I get more direct mail from them than any of the others.
Moral of the story: I don’t care who makes the better, hotter pizza. Domino’s is certainly in my face a lot more and they’re doing a fantastic job with their e-mail marketing.
