I saw a tweet that I wholeheartedly disagreed with.
Nothing new, it is Twitter after all.
But this was a tweet about SEO and it was from someone who, on the outside, seems to have a clue about SEO.
So what did they say and why did it get me annoyed?
It was a weak tweet given the structure. And the advice was weak.
So weak, it should be deleted kinda weak.
Because it made some claims that simply aren’t true.
And not just that, this person made these claims whilst knowing better themselves.
I mean, no respectable SEO would ever say such things.
They said the difference between a MEH SEO agency and a GREAT SEO agency was purely down to number of blogs and backlinks per month… and number of internal links per post.
They also said the other difference was: No SEO strategy vs Smart SEO strategy.
OK so let’s break it down.
- The tweet didn’t elaborate on what defines a Smart SEO strategy. I asked and will report back if/when I get a reply. To me the main criteria for a Smart SEO strategy is one that is tailored to the website at hand – nothing worse than a cookie cutter generic vanilla boring bland uninspiring template approach. You want something hyper relevant, obviously.
- They said 10+ blog posts per month was better than 3-4 blog posts a month. Not true. No correlation between quantity of blog posts and results. My own online store is proof of this (there are 0 blog posts on there). I’ve also achieved this for other websites. No blog posts or very few. The solution: quality over quantity, every time.
- They said 5-10+ backlinks per month was better than 2-3 backlinks per month. Again, not true. Quality over quantity, every time. How many times do I need to repeat this for the world?! 1 top quality link will trump 10 weak quality links. It’s not hard to understand, is it?
- They said 5-10+ internal links per post was better than 2-3 internal links per post. Surprise surprise – not true. Most sites would struggle to even find 5 internal links in their content, let alone 10+ links. You also don’t need to make up content just to meet a magic internal link quota. That may compromise the quality of your content. What’s that saying about quality over quantity…
Like I’ve said many times before: there’s no magic number with all of this SEO mumbo jumbo.
There’s no reason for you to struggle to write a 1000 word blog post when you could easily get your point across in 500.
There’s also no reason for you to aim to internally link at every single junction.
You want to see a good example of internal linking? Read just about any article on Reader’s Digest. Now that’s internal linking gold.
But they have what most sites don’t have: a boatload of content and super smart writers who know how to shoehorn internal links like pros.
I hate to dunk on others – esp. people I don’t actually know in person. But this tweet was irresponsible.
And there’s a lot of people who will blindly believe this.
Sad part is, my guy actually posts some fire SEO content most of the time. He just dropped the ball in a colossal manner this time round.
I’ll go down fighting on this one, I don’t care.
I’ve been doing this too long to just let stuff like this slip by.
And this is the hill I will die on.
Hire me for reliable SEO advice you can actually take to the bank.