Hey. Is that a great way to start an email? It could be. But would you prefer it if it said: Hey << Test First Name >>! Probably. And that's a huge factor when you're link …
Continue Reading about How NOT to get links for your website →
Why do startups ignore SEO?
Some time ago I had applied to work with a number of startups. I found a bunch that I liked and sent in my 'expression of interest' along with my CV. Only a few had active roles so I was …
My life as an Audience Editor
Prior to starting at Gulf News, I had never worked in publishing before. Go back a few years, they were a client of mine at an SEO agency called Sekari and we were involved with the site redesign. …
The browser is everything, the search engine is everything
Back in November 2011, I wrote a short blog post about how the future is the browser and how Google will have more control than we realise. It was on my old website and here's the link to it from …
Continue Reading about The browser is everything, the search engine is everything →
Your startup is already dead
I'm calling it. You can call me out on this if i'm wrong. But you know it's true. It's because you're too busy chasing that sweet sweet VC money and not spending enough time promoting your …
3 lessons for the in-house SEO
I've had the good fortune of working both client side and in agencies over the past 10+ years. I was the in-house SEO expert for Dubai based Gulf News and Propertyfinder and they were both …