Hi, I’m Jaaved Khatree.

I’m an Aussie living in Dubai and I’ve worked in the SEO & digital marketing space for over 10 years. My focus is on optimising website content for discovery and ultimately, conversions.

These brands trust me with their SEO strategy and to get results:

atlantis the palm dubai logo
An iconic 5 star resort and hotel in Dubai


propertyfinder logo
Largest real estate portal in MENA (7 countries)


osn logo
Middle East’s leading pay tv network


gulf news logo
Largest English language newspaper in the UAE


flynas logo
Low cost carrier from Saudi Arabia


I’ve also carefully looked after small business clients from cake decorators to tree removalists to home based online stores.


I offer pro bono SEO for non profits with my wealth of experience in SEO and Content Marketing. I have a great level of experience with Arabic SEO too and have insights from major SEO campaigns that can be applied to any non profit Arabic only or multilingual website that requires Arabic SEO.

On my blog, I write about SEO and Digital Marketing as a whole, as well as company culture and design. I like to provide insights and thoughts that are localised for the region in addition to general information. I love the online space and can’t think of working anywhere else!

Check out my UAE Digital Marketing Interview series where I talk to lots of different people working across the digital marketing spectrum in the UAE. And if you’re looking for cool tech and digital events in the UAE in 2018, you’ve come to the right place.

Find me on Twitter and LinkedIn.