How to make your 404 page work better for you

404 pages come up a lot in SEO audits and also with designers looking to be a bit more creative. Blending good design with SEO compliance and usability sometimes doesn’t always go to plan, which may be surprising given how trivial a 404 page may seem. But 404 pages are not rare – they occur on even the most well maintained site. So it’s worth looking at Google Search Console to find out if there are any 404s, look at why they’re being triggered and what message you give to users when they happen.

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